Save Chuck: A Movement with a Message
April 25th, 2009
As some of you may know, I found myself caught up in the whirlwind that was the Save Jericho campaign, where fans went nuts and sent nuts, bringing their canceled show back from the dead. Since that show’s success, there have been numerous campaigns to save other shows, and to be honest I haven’t really got behind any of them. I got behind Jericho because it was a true grassroots movement, an example of the power of the internet, of fans, and of expanding the definition of success from traditional ratings measurements; to be honest, the show never really captured me, but the fact that it captured others so strongly was something worth fighting for.
But I can honestly say that this is the first time that I am entering, albeit late thanks to my vacation, a fan campaign primarily because I love the show involved. Chuck was an engaging series last year, but this year it has elevated itself to an entirely new level: this is not the most intelligent show on television, or the funniest, or the most dramatic, but its ability to combine all of these elements into a single package has created a series that myself and hopefully many, many others view as worthy of our time and energy. Saving Chuck is not just some sort of experiment, but something that is necessary for my faith in NBC as a network, and network television as a medium for high-calibre entertainment, to remain intact.
What I want to discuss is how the campaign is operating, and how there are three keys to its success that have given it a real chance of succeeding: I write this, two days before the show’s season finale, without the intention of placing a (Series?) in that post title, or even considering that possibility, and I honestly feel as if this goes beyond wishful thinking. Based on every piece of evidence before us, the campaign to Save Chuck has all of the momentum to overcome the obstacles facing it and send a message to NBC and all other networks that we’re not ready to let a great show go so easily.
Cultural Learnings 