Tag Archives: Product Placement

Modern Family – “Game Changer”

“Game Changer”

March 31st, 2010

I’ve written a few times in the past about how Twitter can create certain expectations about a show before I get a chance to watch it, and this was very much the case with “Game Changer.” I didn’t know anything about the episode going into the day, but the people I follow on Twitter were all very interested in discussing the appearance of Apple’s shiny-new iPad on the series.

As I tweeted after watching the episode late last night, I don’t necessarily get the outraged response from some people: product integration is something that we need to start accepting as part of this television era, and the iPad is precisely the kind of product that Phil (who has to money to support his every technological impulse) would be desperate to purchase. My general view on product placement is that if it fits the show and the character then there’s nothing to be outraged about; as long as there’s congruity, outrage is simply not an emotion I’m likely to feel.

However, what we should be focusing on with “Game Changer” is that it didn’t really make me feel anything at all: rather than focusing on the product replacement as an easy target, let’s focus on how the Claire/Phil story was dangerously close to stories the show has done before, or how the rest of the episode felt just a bit “lazy.”

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How I Met Your Mother – “Duel Citizenship”

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“Duel Citizenship”

October 19th, 2009

So, this was pretty awesome, eh?

I don’t know if there’s many episodes of an American comedy series that likely work far better for Canadians than Americans, but I think this is probably one of those examples. Much of “Duel Citizenship” took the form of a pretty standard episode of the show, with Ted turning into an unwilling third wheel on a trip with Lily and Marshall, but the story of Robin’s need to consider becoming an American citizen turned into a love letter to Tim Hortons (which is a famous Canadian coffee chain, in case you weren’t aware) and in many ways another sign that this Robin’s character (and the show) has more of an appreciation for Canada than the jokes might initially indicate.

The result is a solid episode of How I Met Your Mother from the perspective of someone who finds the jokes to be at Canada’s expense, and a kind of fantastic episode for those of us who “get” the Canadian side of the storyline in a way that others cannot. All in all, it’s an episode I had a lot of fun with, albeit for the love of my country more than my love of the rest of the episode.

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Save Chuck: A Movement with a Message

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Save Chuck: A Movement with a Message

April 25th, 2009

As some of you may know, I found myself caught up in the whirlwind that was the Save Jericho campaign, where fans went nuts and sent nuts, bringing their canceled show back from the dead. Since that show’s success, there have been numerous campaigns to save other shows, and to be honest I haven’t really got behind any of them. I got behind Jericho because it was a true grassroots movement, an example of the power of the internet, of fans, and of expanding the definition of success from traditional ratings measurements; to be honest, the show never really captured me, but the fact that it captured others so strongly was something worth fighting for.

But I can honestly say that this is the first time that I am entering, albeit late thanks to my vacation, a fan campaign primarily because I love the show involved. Chuck was an engaging series last year, but this year it has elevated itself to an entirely new level: this is not the most intelligent show on television, or the funniest, or the most dramatic, but its ability to combine all of these elements into a single package has created a series that myself and hopefully many, many others view as worthy of our time and energy. Saving Chuck is not just some sort of experiment, but something that is necessary for my faith in NBC as a network, and network television as a medium for high-calibre entertainment, to remain intact.

What I want to discuss is how the campaign is operating, and how there are three keys to its success that have given it a real chance of succeeding: I write this, two days before the show’s season finale, without the intention of placing a (Series?) in that post title, or even considering that possibility, and I honestly feel as if this goes beyond wishful thinking. Based on every piece of evidence before us, the campaign to Save Chuck has all of the momentum to overcome the obstacles facing it and send a message to NBC and all other networks that we’re not ready to let a great show go so easily.

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