April 1, 2010 · 11:41 am
March 31st, 2010
I’ve written a few times in the past about how Twitter can create certain expectations about a show before I get a chance to watch it, and this was very much the case with “Game Changer.” I didn’t know anything about the episode going into the day, but the people I follow on Twitter were all very interested in discussing the appearance of Apple’s shiny-new iPad on the series.
As I tweeted after watching the episode late last night, I don’t necessarily get the outraged response from some people: product integration is something that we need to start accepting as part of this television era, and the iPad is precisely the kind of product that Phil (who has to money to support his every technological impulse) would be desperate to purchase. My general view on product placement is that if it fits the show and the character then there’s nothing to be outraged about; as long as there’s congruity, outrage is simply not an emotion I’m likely to feel.
However, what we should be focusing on with “Game Changer” is that it didn’t really make me feel anything at all: rather than focusing on the product replacement as an easy target, let’s focus on how the Claire/Phil story was dangerously close to stories the show has done before, or how the rest of the episode felt just a bit “lazy.”
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Filed under Modern Family
Tagged as Apple, Baby Monitor, Cameron, Chess, Claire, Comedy, Episode 19, Game Changer, Gloria, iPad, Jay, Manny, Mitchell, Phil Dunphy, Product Integration, Product Placement, Review, Season 1, Television, TV
January 27, 2010 · 3:41 pm
The Apple iPad is not a television, but it wants to be one.
Of course, you could say the same thing about the iPod, and the iPhone, and the Macbook, and the iMac, and the AppleTV (Which is, of course, a small media player that hooks up to your TV as opposed to an actual television). The fact of the matter is that nearly every Apple product, by nature of its connection with iTunes TV downloads, wants to position itself as a replacement for your television (or your cable box). And the iPad, you could argue, is the closest the company has come so far to creating a device that bridges the gap: with a 10″ screen and wireless portability, the device offers respectable size and versatility to be able to sit on the train, download last night’s episode of Glee, and enjoy the ride.
However, the question on my mind is whether the iPad is anything more than a large iPod, and whether the problem plaguing efforts to expand television viewing en masse towards other platforms has nothing to do with size or usability and more due to habit (or problems with the distribution model as a whole). I think there’s a compelling argument that the iPad could offer new ways for people to experience the internet (especially its news capacities) “on-the-go,” and I think positioning the machine as a more portable, more usable netbook is intelligent. However, in terms of the medium I tend to spend the most time with, I don’t know if the iPad would actually change how I want to experience television, even if its price point means that I might end up purchasing one eventually.
I’m no tech writer, but some TV-specific thoughts after the jump.
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November 18, 2008 · 11:54 pm
November 18th, 2008
In a burst of inspiration over the weekend, I wrote a piece about the sort of transitional state of Fringe, a procedural series that people expect to offer heavily serialized content; it appears to have various states of being, and the confusion between them has kept me (to this point) from really becoming a fan of the show. Yes, there have been high points (“The Observer” has got to be on everyone’s list), but the uneven nature of the show’s opening episodes have made falling in love with Fringe a problematic scenario.
No longer, however – “The Equation” was maybe the show’s best episode yet, one which felt less contrived (if not entirely organic) and infinitely more personal than most of what we’ve seen so far. Much as “The Observer” delved deeper into Walter and Peter’s personal lives in search of an answer to a question about the Pattern and how it operates, “The Equation” takes Walter back to his time at St. Claire’s Hospital and it send us on a creepy and atmospheric journey into a quest to solve the end of an unsolvable equation.
Yes, the show still feels a bit like a low stakes Alias at points, but this episode combined some of the most interesting qualities of Alias’ mythology while focusing on the dramatic pathos of the right character at the right time. I’m not quite ready to see it as a trend, perhaps, but I was enraptured and hooked on tonight’s episode and, well, might just now call myself a fan.
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Filed under Fringe
Tagged as Alias, Anna Torv, Apple, Bill Sadler, Christmas Carols, Entertainment, Episode 8, Flashing Lights, FOX, J.J. Abrams, John Noble, Math, Michael Giacchino, Music, Peter Bishop, Piano, Review, Season One, Television, The Equation, Walter, Walter Bishop