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Upfronts Analysis: CBS 2009-2010 Fall Schedule

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CBS 2009-2010 Fall Schedule

May 20th, 2009

If you’re looking for surprises, why the heck are you watching CBS?

It’s the question we face all the time, really, and I’m sure advertisers feel the same way: CBS never really gives them any reason NOT to buy ads on their shows, considering that they are by far the most consistent network, but at the same time they make so few changes every year that it’s hard for the ad buyers (or us as critics) to really get excited about what they have to offer.

Their new shows are really the only thing of much interest usually, but admittedly I think that their schedule changes this year are quite perplexing and worthy of some analysis. CBS is a network that is trying to maintain their existing image while building new hits, but two decisions in particular are quite strange and indicate a sign that CBS is trying to look further into the future than it might seem like at first.

Full schedule and analysis after the jump.

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