CBS 2009-2010 Fall Schedule
May 20th, 2009
If you’re looking for surprises, why the heck are you watching CBS?
It’s the question we face all the time, really, and I’m sure advertisers feel the same way: CBS never really gives them any reason NOT to buy ads on their shows, considering that they are by far the most consistent network, but at the same time they make so few changes every year that it’s hard for the ad buyers (or us as critics) to really get excited about what they have to offer.
Their new shows are really the only thing of much interest usually, but admittedly I think that their schedule changes this year are quite perplexing and worthy of some analysis. CBS is a network that is trying to maintain their existing image while building new hits, but two decisions in particular are quite strange and indicate a sign that CBS is trying to look further into the future than it might seem like at first.
Full schedule and analysis after the jump.
“Highest Standards in Television”
CBS 2008-2009 Fall Schedule
Last year, CBS’ Upfronts were a shock to fans of Jericho, a drama that had struggled mightily in the face of scheduling woes and was upended by a network with extremely high standards; heck, that year they even got rid of Close to Home, a show with much higher ratings but just not enough balance between buzz and Nielsens for the network to continue on that path. They wanted things to be a little hip, but not too hip, with good ratings as well. In other words, they’ve got an idea of what they want.
And now, a year later, things aren’t much different: Shark is getting the boot for not having enough buzz, and Moonlight is being tossed out with the bathwater because its ratings just aren’t enough to match its overwhelming and motivated fan base. This news broke yesterday, but today we get to learn which shows are replacing them, and whether or not CBS’ high standards are going to just have more casualties in a year’s time.
Eleventh Hour – Thursdays at 10pm
It gets the biggest lead-out in television amongst demo viewers, so there’s something to be said for the potential quality of this British import based on the BBC miniseries starring Patrick Stewart. It comes from Jerry Bruckheimer, who also produces CSI, and its real barrier is that is lacks star power (Rufus Seawell is not exactly a household name). It will be facing off with ABC’s import of Life on Mars, and I actually think that this show’s premise (Investigating abuses of science and scientific crimes) seems less intriguing at the end of the day. This is the first time the network has tested a show in the slot since Shark got moved from it, so we’ll see how it turns out.