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Upfronts Analysis: ABC Fall Schedule 2009-2010

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ABC Fall Schedule 2009-2010

May 19th, 2009

ABC is the one network this year whose strategy appears to be “let’s order a ridiculous number of new shows,” which is really quite interesting in this economic climate. The network isn’t in a bad position, per se, but its been through a rough development patch where this past year brought the failure of three out of four of its major sophomore series (Private Practice being the only survivor) as well as the failure of all but one of its midseason replacements (Castle being the only one who managed to pull it together, and even then only with the support of the Dancing with the Stars lead-in). Their staple shows have remained fairly strong, with Lost, Grey’s Anatomy, Desperate Housewives and Brothers & Sisters all remaining solid performers despite industry-wide drops in ratings, but they were in need of some new blood.

Their solution, however, is going to be a rather interesting experiment, especially when we consider the way in which the network is programming those new series, and just how many of them they have working for them: ordering a mix of legal, procedural, and science fiction dramas on top of four (count ’em) four new comedies, the network is banking on people being ready to laugh and, more importantly, to embrace shows in the 10pm timeslot with NBC out of the running.

Let’s take a gander at the highlights, shall we?

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