Tag Archives: Videos

2 Channels of Discovery: YouTube, Stardom, and 5 Seconds of Summer

5sos

Around two years ago, America was meeting One Direction.

Pop music moves quickly: since then, One Direction has released three albums and a feature documentary/concert film, and is preparing for a U.S. stadium tour later this year. Building on my initial consideration of the band’s appearance on Saturday Night Live, the band and its fanbase have been a point of interest for me during this period. There was the time their fans threatened The Who on Twitter, the time they fought back against restrictive definitions of fandom reinforced by Ubisoft in a YouTube ad, and the time when Larry Stylinson shippers were shamed by promotions for a documentary airing in the U.K. And that’s only scratching the surface of a band and fanbase that remain at the epicenter of contemporary notions of stardom both on the Internet and within the music industry (where the band continues to function in a marginalized yet lucrative corner different from the “success” of the boy bands of my own youth).

Within this context, my brother Ryan—who, if you’re unaware, writes about music as I write about television—reached out for my thoughts on One Direction’s opener on their upcoming stadium tour, 5 Seconds of Summer, who are currently embarking on a similar American tour. His interest was in thinking about the function of genre, as the Australian foursome functions as what he calls “the next logical evolution of One Direction” through their direct engagement with rock music. Whereas One Direction’s expansion into the rock space was part of a gradual evolution (and a clear claim at legitimation relative to the bubblegum pop of their “youth”), 5 Seconds of Summer is starting from a place of playing their own instruments, writing their own songs, and resisting the label of “boy band” despite being a group of four teenagers with carefully cultivated haircuts.

The band raises many interesting questions, and considering the relationship between the two bands—who are not coincidentally managed by the same company—offers lots of broader considerations of the way we can understand “boy bands” as a construct that can cross generic lines in our contemporary musical moment. Musically, “She Looks So Perfect” looks set to make a run as a potential summer anthem, and the EP of the same name sold 143,000 copies in its debut (which is not far off from the 176,000 copies One Direction sold of their first LP in 2012).

But what I’m interested in exploring is what I discovered when I was prompted to consider the band more carefully. Searching for the band on Spotify turned up She Looks So Perfect and its four carefully curated pop songs, designed to break the band into the American market after previous success in the U.K. and their native Australia. However, what I found on YouTube was something entirely different, an extensive back catalog of original material and video content. The discovery has me thinking about the narrative of “discovery” as a form of branding, and the ways the band’s launch shows an interest in maintaining that narrative as the primary lens through which the band is to be viewed.

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60th Primetime Emmy Awards Preview: Lead Actress in a Comedy Series

In the Emmy Awards’ smallest acting category, there’s not much in the way of wiggle room. The small numbers should mean more of a chance of grabbing a nomination for newcomers, like Pushing Daisies’ Anna Friel or Miss/Guided’s Judy Greer, but it’s also one of the most tightly contested of the major categories. This is because there’s a lot of forces at play here: you’ve got the power of the four Housewives, the heritage of Seinfeld, Everybody Loves Raymond and Married…with Children, and the credibility of awards-show favourites like Mary-Louise Parker or Tina Fey.

Combine all of this with last year’s winner America Ferrera, and you have a category where making the Top 10 isn’t enough; you need to have something special that’s going to make you overcome the logjam that could lead to the category’s five nominees. On the one hand, this shuts out a lot of good candidates who probably deserve a shot, as they won’t rank highly enough in the popular vote to have a chance.

However, the one good spinoff is that for the candidates who do have that name recognition, it’s going to be a race that is decided by who has the best tape. The seven or so candidates who have a chance of cracking that Top 5 will have to put forward their best material of the season, and the result is a race that’s going to be very close even if there’s so many “real” contenders.

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60th Primetime Emmy Awards Preview: Supporting Actress in a Drama Series

The biggest news to emerge from the depths of the Emmy obsessed into mainstream media this year is certainly the news that last year’s winner in this category, Katherine Heigl from Grey’s Anatomy, is not in the running. That itself is a surprise, but it was her reasoning that has sent shockwaves through Hollywood. As she first told TheEnvelope.com’s Tom O’Neill, after GoldDerby reader KellyClarksonFan discovered the omission:

“I am truly grateful for the honor that the Academy bestowed upon me last year. I did not feel that I was given the material this season to warrant an Emmy nomination and in an effort to maintain the integrity of the Academy organization, I withdrew my name from contention. In addition, I did not want to potentially take away an opportunity from an actress who was given such materials.”

Now, the AP amongst others have taken this to its logical location: it’s a clear slap in the face to the show’s writers, and yet another moment where Heigl’s mouth has made more headlines than her acting ability. For the record, I think she’s right on the money in terms of the material she was given, but this is still a bit much. However, I choose to look at the positive side of this: with last year’s (arguably undeserving) winner gone, there’s more room for some of the fantastic candidates in this category.

And there are fantastic candidates: you have multiple candidates who are due for an Emmy win after numerous nominations, a few dark horses who won’t make the Top 10 but deserve recognition, one or two who might slip in based on series hype, and plenty of room for surprises at the top. And with Heigl gone, more of these deserving contenders have a shot.

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