
The Office is NBC’s #1 Comedy in the key demos it craves so dearly. After an initial fairly mild success with its short first season, the show bounced back with a strong second season performance behind new arrival My Name is Earl. Although Earl began as the greater success, over time the two shows have changed positions; The Office has on occasion defeated Earl in both viewers and key demos. The show has benefited from numerous weeks of supersized episodes which feature complex storylines; these episodes continue this evening and until the show’s one-hour finale. And, there is rumour out of NBC that perhaps this might be a test of sorts. For, you see, NBC is considering stretching The Office into an hour-long comedy.
The hour long comedy is an interesting monster, and doesn’t really exist by today’s standards. Ugly Betty, Weeds and Desperate Housewives are perhaps classed as comedies according to awards standards, but all of them are highly dramatic at certain points in time. They each use their hour-long format to remain ostensibly a comedy (Housewives walks a fine, fine line in my book), but at the same time it just isn’t possible to have 42 minutes of straight comedy. And, while The Office has its more dramatic moments, it also has episodes that are very much small-scale comedic situations played out amongst the Office’s many characters. Why exactly is NBC taking this leap of faith of sorts, then, into uncharted territory? And, why is this reason not good enough, in my view, to justify this decision?
Point #1
NBC Needs a Success
Let’s face it: NBC has had a tough season. It’s at record lows in terms of key demo ratings, even with Heroes boosting Monday’s fortunes. It has critical hits, but colossal ratings failures, in Friday Night Lights and 30 Rock, and you might even through Studio 60 on the Sunset Strip and The Black Donnellys in there. These shows are all the doing of new head of TV Development Kevin Reilly. With only one success under his belt, he’s clearly under pressure to change the network’s fortunes. And, extending an existing success to an extra half hour is a way to get an extra boost in 18-49 within their lineup, which would take off some of the pressure Reilly and NBC President Jeff Zucker are feeling.
Counterpoint
The Danger of Milking
And, as we’ve learned in the past, the first reaction of any network in a time of struggle is to take their existing successes and make them more substantial within their lineup. It’s why we have Law & Order: Criminal Intent, it’s why Joey replaced Friends, and it’s why we had to live through a time when The Apprentice: Martha was on the air. And those were all great successes, right? My point is that I think this is a bad precedent to set in terms of dealing with your network’s lineup.
The success of The Office would likely translate well into an hour, but NBC can’t just try to turn to spinoffs and extensions and the like in their search for a new identity. It’s a dangerous example to set, and I think that starting with The Office would lead to a dangerous pattern of behaviour.












