November 20th, 2009
In the promos for the season finale of Season Six of Project Runway, Lifetime uses dramatic music and a deep-voiced announcer to try to build suspense for the big reveal. However, in their language, they have something wrong: they create anticipation for the reveal of who is “the next big name in fashion,” and my immediate response is “who cares?”
See, what works about Project Runway is that it transfers the aesthetics of the fashion industry into terms that are unrelated to the fashion industry. I know nothing about fashion, but I know a lot about what Nina Garcia likes to see in fashion, or what the series values in terms of creativity. It’s created an audience that, even if they have no knowledge of the fashion industry, have gained knowledge of what Project Runway considers fashion. As such, rather than caring about what these young designers do in the context of the fashion industry, we care about how they situate themselves within the show’s cast of characters from seasons past. For a viewer like me, Bryant Park is the setting of the finale of Project Runway, not a global fashion event, which is why Lifetime language is demonstrative of the season’s failures: I don’t care if they’re a big name in fashion, I want them to be a big name for Project Runway.
And I can confirm that Irina, Althea and Carol Hannah will not be names to remember, a fact which has more to do with the way the show treated them than it does with their individual personalities and talent. And while we’ll never know if this season would have been more interesting if it were in New York, and if the production company hadn’t changed, what we do know is that Season Six failed to provide both the next big name in fashion and a single memorable name for this franchise.
[A few more thoughts on Project Runway, and then some thoughts on both Top Chef and Survivor, with spoilers after the jump…]