
Advance Screeners in the Digital Age
March 31st, 2011
It is hardly a secret that television critics often receive advance screeners of popular television programs: after all, the role of the traditional critic has been to produce pre-air reviews of programs, which would necessitate seeing the program in question before publication.
However, we live in an era where the awareness of screeners is cultivated through more than simple logic: through Twitter, engaged users know when networks are sending out particular programs, as journalists/critics/bloggers often tweet when a screener package arrives (sometimes even taking pictures if the packaging is particularly novel). It’s like a wave if you’re following enough of these professionals, as various unboxing tweets fill our feeds.
In the interest of full disclosure, although this won’t be a surprise to those who follow me on Twitter, I’ve had my fair share of screeners this year; currently, for example, I have received considerable chunks of new series from Showtime and HBO, including United States of Tara and Game of Thrones. I point this out not to brag, although that seems like an inevitable byproduct of this discussion. Rather, I share in order to express my central dilemma, which is quite simple:
What, precisely, am I supposed to do with them?
And I figured I would turn the question over to you.















